Do you believe in your business idea? That's great, but believing is far from being convinced. After this online course, you will be able to work out the core message of your business idea and validate it in the real marketplace in a data-driven way. This will achieve either output: the idea lives or it dies.
Overview
Do you think your idea is cool? Does your boss think your idea is cool? The truth is: Your opinions don't matter.
Because in the market only one opinion is relevant: Your target group’s opinion. In our five-part online course, we show you how to get market feedback fast. Based on your concrete business idea, we will establish core hypotheses and convert them into websites. We show you how to attract the right customers with a targeted marketing campaign and how to use the collected data for your benefit. After the course, you will be able to make data-driven decisions and see if your business idea still holds potential.
Agenda
The Masterclass is divided into 5 sub-courses. There is one one-hour course per week. You choose the date and time!
01 Forming hypotheses
The context counts. Based on your concrete starting position, we jointly derive hypotheses that are tested on your landing page.
02 Developing content
Thinking is good, and implementing is better. Here you'll learn how to translate the finished hypotheses into a landing page and which content should not be missing.
03 Design
Nobody cares about good content if the website looks like it's from the early 2000s. Together we create a design that feels good and actively supports your test.
04 Campaign launch
Channels, customer groups, campaigns... we'll show you how your customers find their way to your landing page with a successful marketing campaign in Session 4.
05 Interpreting results
How do you know which hypotheses to are correct? Two words: data analysis! We'll talk about key metrics, troubleshooting, and learning from the landing page and campaign data.
THIS IS WHAT YOU'LL TAKE AWAY
Validation Made Easy
You'll learn an important skill to validate your business idea.
Use digital outreach
Utilize the reach of digital platforms in your favor.
Collect Relevant Data
Collect targeted data and learn how to understand it.
Request our workshop "How to Kill Ideas Online (Fast)" now without obligation. We'll get back to you and answer all your questions.
Other
Booster
packs
Our workshops help to give your “Erfindergeist” a little push. Suitable as an impulse. Ideal as a starting point for more.
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